I afford it all

Objective:

-Convince and make people to feel confident of the drinks they’ll make at home have the same café-quality for less than the cost of buying it outside.

-Make them see Keurig as the solution, and create loyalty with the brand.

With girl math, buying a Keurig isn’t really an expense, it’s an investment.

 

Idea:

You’ll start saving money every time you make your coffee at home instead of buying it out. And since those savings can go to other things you love, the
machine basically pays for itself over time. In the end, it’s like getting your
coffee (and more) for free.